AUTO LINK DIRECT LLC Turns Trash to Treasure: Reviving Broken Watches & Expanding Parts Supply

Meridian, ID – November 8, 2023 – AUTO LINK DIRECT LLC, a rising player in the component and parts sourcing industry, is making waves by focusing on a surprisingly niche, yet growing, market: broken and junk watches. Based in Meridian, Idaho, the company is tackling the mountains of discarded timepieces, not to discard them, but to meticulously dismantle, sort, and repurpose the valuable components within. “Everyone’s got a drawer full of them, right?” says John Smith, CEO of AUTO LINK DIRECT LLC. “Old watches that stopped working, broken during a move, or just haven’t been worn in years. Most people just toss them. We see a ton of usable parts, and a chance to keep valuable materials out of landfills.” AUTO LINK DIRECT LLC isn't your typical parts supplier. While many companies focus on new production runs, AUTO LINK DIRECT LLC specializes in sourcing components from these pre-owned, often damaged, watches. This approach offers a couple of key advantages. First, it’s surprisingly environmentally friendly. The watch industry, while known for craftsmanship, still generates waste. By salvaging parts from broken watches, AUTO LINK DIRECT LLC is effectively recycling materials and reducing the demand for new manufacturing, which has its own environmental footprint. “We’re giving these tiny machines a second life,” Smith explains. Second, it allows AUTO LINK DIRECT LLC to offer unique and often hard-to-find parts. Many vintage or discontinued watch models have components that are no longer in production. AUTO LINK DIRECT LLC’s process of carefully disassembling these watches allows them to build up an inventory of these rare parts, serving watch repair professionals, hobbyists, and collectors. How Does It Work? AUTO LINK DIRECT LLC sources junk and broken watches from a variety of channels. They work with pawn shops, estate sales, repair shops, and increasingly, directly with individuals looking to offload their unwanted timepieces. The watches arrive at their Meridian facility where a team of skilled technicians carefully dismantles each one. “It’s a really detailed process,” says Sarah Jones, Head of Operations. “We’re not just ripping things apart. We’re carefully documenting what we find, classifying parts by type, size, and condition. Everything is meticulously cleaned and tested before it’s added to our inventory.” The company focuses on a wide range of watch components, including: Movements: The internal mechanism that powers the watch. AUTO LINK DIRECT LLC offers both complete movements and individual parts within movements. Hands: Hour, minute, and second hands of various styles and sizes. Dials: The face of the watch, often with unique designs and markings. Cases: The housing that protects the internal components. Crowns & Stems: Used for winding and setting the time. Crystals: The protective covering over the dial. Bands & Bracelets: Both metal and leather straps. “We’re finding a huge demand for replacement parts for vintage Seiko, Citizen, and Timex watches,” Smith notes. “These were popular brands, and people are still repairing and restoring them. Finding genuine parts can be a real challenge, and that’s where we come in.” Beyond Parts: A Growing Community AUTO LINK DIRECT LLC isn’t just a parts supplier; they’re building a community around watch repair and restoration. They’ve started a blog and social media presence featuring tips, tutorials, and insights into the world of watchmaking. They are also planning workshops and training sessions to help hobbyists develop their skills. “We want to empower people to repair their own watches and keep these beautiful timepieces running,” Jones explains. “It's a rewarding skill, and it’s a great way to reduce waste and appreciate the craftsmanship that goes into these machines.” The Future of AUTO LINK DIRECT LLC Looking ahead, AUTO LINK DIRECT LLC has ambitious plans for growth. They are expanding their sourcing network, investing in new equipment, and developing a more robust online platform to make it easier for customers to find the parts they need. They are also exploring partnerships with watch repair schools and manufacturers to create a more sustainable and circular economy within the watch industry. “We see a real opportunity to disrupt the traditional parts supply chain,” Smith concludes. “By focusing on salvage and reuse, we can offer high-quality parts at competitive prices, while also doing our part to protect the environment. It's a win-win.” Contact: AUTO LINK DIRECT LLC 3449 E COPPER POINT DR MERIDIAN, ID 83642-6731 UNITED STATES 708-806-1293 [Website – Currently in development] [Social Media – Details forthcoming]