BEI Electronics & Crest Toothpaste: A Surprising Partnership Delivering Precision & Daily Wellness

QUINCY, IL – November 8, 2023 – You might think a high-precision component manufacturer and a household name in oral care have little in common. But BEI Electronics LLC, based right here in Quincy, Illinois, and Crest Toothpaste are connected in a surprising way: a commitment to quality, reliability, and making everyday life a little bit smoother. While BEI focuses on miniature motors and motion control solutions, their expertise subtly touches millions of lives – including those who start their day with a brush using Crest. BEI Electronics, a division of JST Connector, has been a powerhouse in the miniature motor industry for decades. Situated at 4100 N 24th St, Quincy, IL, 62305, BEI designs, manufactures, and sells a broad range of coreless DC motors, stepper motors, servo motors, and custom motion control solutions. You won’t see their motors in the tube of Crest, but you’ll find BEI’s precision engineering powering the automated machinery that makes the toothpaste you use every morning. “People often don’t think about the technology behind the things they use daily,” explains a spokesperson for BEI Electronics. “From the filling and packaging of Crest toothpaste to the robotic arms that manage production lines, our motors play a vital, albeit unseen, role in getting that tube onto the shelf.” How BEI Motors Help Bring Crest to You Think about the process of making and packaging toothpaste. It's not a manual job anymore! Modern toothpaste production relies heavily on automated systems. Here’s where BEI’s technology shines: Precise Filling: BEI motors drive the pumps that accurately dispense the right amount of toothpaste into each tube. Consistency is key – you want the same amount of paste every time, and BEI motors deliver that. Tube Sealing: After filling, the tubes need to be sealed flawlessly. BEI motors control the machinery that crimps and seals the tubes, ensuring no leaks and a secure product. Packaging & Labeling: Those neatly packaged boxes of Crest? BEI motors drive the robotic arms and conveyor belts that assemble the boxes, apply labels, and pack them for shipping. Quality Control: Every batch of toothpaste undergoes rigorous quality checks. BEI motors power the inspection systems that scan for defects, ensuring only perfect tubes reach consumers. “We’re talking about incredibly precise movements, often repeated thousands of times per hour,” says the BEI spokesperson. “Our motors are designed for long life, high reliability, and consistent performance – essential for keeping production lines running smoothly.” Crest: A Trusted Name in Oral Care Of course, all the efficient manufacturing in the world wouldn’t matter if the product wasn’t effective. Crest has been a leader in oral care for over 75 years, consistently innovating to improve dental health. From the original fluoridated toothpaste to advanced whitening formulas and cavity protection technology, Crest remains a household staple. Crest’s dedication to innovation extends beyond the formula. They are committed to sustainable packaging and responsible sourcing, aligning with a growing consumer demand for environmentally friendly products. The BEI Advantage: Small Size, Big Impact What makes BEI Electronics a go-to partner for manufacturers like those producing Crest? It comes down to their expertise in miniature motion control. Coreless DC Motors: These motors are incredibly small and lightweight, ideal for applications where space is limited. They offer high speed, low inertia, and excellent efficiency. Stepper Motors: Known for their precise positioning and repeatable movements, stepper motors are perfect for applications requiring accurate control. Custom Engineering: BEI doesn't just sell motors; they offer custom engineering services to tailor solutions to specific customer needs. This allows manufacturers to optimize their processes and improve efficiency. "We work closely with our customers to understand their challenges and develop solutions that meet their exact requirements," says the BEI spokesperson. “Whether it’s a high-volume production line or a specialized application, we have the expertise to deliver.” Beyond Toothpaste: A Wide Range of Applications While Crest toothpaste provides a tangible example of BEI’s impact, the company’s products are used in a surprisingly diverse range of industries, including: Medical Devices: Miniature motors power surgical instruments, pumps, and diagnostic equipment. Robotics: BEI motors are used in robotic arms, automated guided vehicles, and other robotic systems. Aerospace: Precision motors control actuators, valves, and other critical components in aircraft and spacecraft. Consumer Electronics: From camera lenses to smartphone vibrators, BEI motors are found in countless consumer products. Looking Ahead BEI Electronics continues to innovate, developing new and improved motion control solutions to meet the evolving needs of its customers. They are committed to sustainability, working to reduce their environmental footprint and promote responsible manufacturing practices. And while you’re brushing your teeth with Crest tomorrow morning, remember there’s a little bit of Quincy, Illinois, – and a lot of precision engineering – behind every tube. Contact Information: BEI Electronics LLC 4100 N 24TH ST QUINCY, IL, 62305, UNITED STATES 412-272-4893